Deep Dark Truthful Mirror: Your Career Site Blows
posted by Ian Alexander 很多招聘企业都存在这样的问题，明知道自己企业的招聘网站有问题，然而，却总是拿一些理由来为自己推脱，不肯花费时间重新整理招聘网站，因此错失了很多有才能的求职者，你的公司是否存在这样的问题呢？
Elvis Costello said it best: One day you're going to have to face the deep dark truthful mirror. And it's going to tell you things I still love you too much to say. Well I don't love you at all. I don't know you, so here goes: Your career site blows. I talk with a lot of people from a lot of corporate recruiting organizations. And when it comes to discussing their career sites, conversations get cut short. We know it sucks, we're really busy with other things. No time to focus on it. But you are sending all your potential candidates there and only converting 10% of your visitors to applicants, I say. Really? Well, we can't focus on it right now. Maybe later, I often hear. Honestly, most people I talk with know nothing of what happens on their career sites, even though it is the foundation of their entire recruiting effort. Even the ones who have the means to measure it, at least on the surface, don't monitor their sites to understand the key online recruitment metrics and adjust their approach. The recruiting function needs to pay attention to reality. The reality is that they have sunk a lot of money into career sites that at on one hand work beautifully and on the other hand sabotage their efforts to engage high value talent every day. It's so simple to fix, but they don't. Why? Many reasons, none of them good: We did a brand overhaul already last year. Yes and it looks great. But you bolted it on top of a poorly designed navigation flow that buries your jobs, and an application process that kills any buzz built up by your employment branding work. We already have more candidates than we can handle. Yes, but your career site is designed so that only the most desperate will find and apply for a job. That's why you have such a hard time finding skilled, hard to fill positions. Our marketing department handles that. No they don't, obviously. I am a marketer and I can tell you that your marketing department spends nary a nanosecond of thought on your career site. Not unless you push them...hard. We know our application sucks but there's nothing we can do about it. Some ATS' are better than others, but you don't have to replace your ATS. There's always something you can do to improve what you have and most of the time, and your ATS provider usually has more bells and whistles than you know about or use. We didn't know that we lose 90% of our traffic. Well now you do. 管理新知 您可能感兴趣的文章 Why Companies Should Love Millennials 2011-08-24 HR微语—优秀HR的5“力” 2012-08-28 维珍航空创始人：始于家中的领导课程 2014-09-04 最近文章 TEST 2018年01月15日 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？
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