The danger of mobile recruiting? Not doing it.
Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from "It's just hype," to "It's intrusive," to my personal favorite "It's dangerous." So I thought I'd share some quick facts to dispel the myths, and provide a few ways to ease into a mobile strategy. Armed with information, perhaps you'll decide it makes sense for your 2010 recruitment marketing strategy.