Your Company’s Wellness Message: It Pays to Not Try and Spin Employees

by Fran Melmed 在谈论到职场健康时，很多人都在讨论公司在这个问题上应该传达的一些信息，很多员工认为公司不应该在花费上过分的在意，然而不同的立场上导致员工与公司不能在一些问题上协调一致，最终引起企业内部的不和谐因素，而作者就针对这个普遍存在的问题，谈一些自己是如何处理这些问题的，相信会对你有所帮助。

When it comes to communicating about workplace wellness, there s some debate about what the company s message should be. Some say a company should never mention costs. The messaging should focus instead on family, retirement dreams, being around to see the grand kids. XYZ company offers health benefits to help you reach your dream whatever that dream is. Sound familiar? The logic is that employees aren t really interested in their company s costs. Plus, they can avoid potential accusations of ulterior motives. Frankly, this logic falls flat for me and presents a few inherent problems. Employees want the dots connected It doesn t give employees a heck of a lot of credit. Employees understand what s driving their employer s interest in their well-being. They even feel something approaching empathy for their company s situation. In a Kaiser Family Foundation poll, two out of three employees said they were offered the best coverage the company could afford given financial circumstances. It ignores that employees want the dots connected. Employees are all for wellness efforts that help lower premiums. In this same Kaiser poll, 68 percent said they d participate in a wellness effort if it meant lower premiums. They understand that wellness is a business equation. It s an investment like any other, with productivity, absenteeism, engagement, retention and lowered health care bills as the company ROI, flat-lined or minimized cost-shifting and continued career opportunity as the employee ROI. Avoid corporate spin It turns health communications into corporate spin. Reading a message of we care about your health doesn t pass muster when leaders aren t ferreting out the cultural and environmental stressors that lead to poor well-being. It s immediately questionable, and so is everything else along with it, such as health privacy an assurance companies can t afford to have questioned. Workplace wellness isn t only about cost, and it isn t solely about employees being alive to see their grand kids. It s about all of this maybe more virtuous, maybe less, depending on the company. The magic is in bringing together these two important messages in how companies deliver workplace wellness and how they communicate about it. 管理新知 您可能感兴趣的文章 Recruiting Against the Private Sector: What Government Can Do to Better to Compete for Talent From 2014-04-04 为什么培训经理也会出现“用工荒”？

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