5 Things Enterprise Rent-a-Car Is Trying to Convey to Recruits on Social Media

Enterprise is bigger than you might think, hiring about 8,000 college graduates a year to a company that includes National and Alamo. It s also expanding in China via a partnership with an existing company there. Marie Artim is the talent-acquisition VP and a long-time veteran of the company. It has about 200 recruiters based geographically fairly decentralized like the Enterprise company as a whole. There s no dedicated social media team with a separate budget. Some of the company s recruiters, Artim said today at the ERE conference, embraced social media early; others are terrified of it. Whether in Europe or the U.S., there are five aspects of Enterprise that its recruiters want candidates to come away with after they ve interacted with the company on social media sites. Those revolve around the words Inspire, Educate, Engage, Amuse, and Reward. Inspiring involves getting people excited about Enterprise s well-known advancement opportunities. Educate goes into the company s values and the record of stability at the private, family business. Engage relates to the company s team-oriented environment. Amuse is an allusion to the friendliness and fun Enterprise tries to foster at work. Reward relates to hard work paying off. We re not looking for candidates to be our fans, Artim says. We don t really do talent pools, communities. Enterprise wants them to be hired and start working (something you read about recently in that manifesto ). She uses a product she called JobMagic (now called iCIMS Social Distribution) to post jobs to social media sites like Facebook, Twitter, and LinkedIn. Interestingly, on Twitter, Enterprise has a page that s more content-oriented, such as to retweet relevant tweets candidates may be interested in, and another that s for distributing job listings. It s using its videos on YouTube partly for recruiting but mostly just on general corporate stuff; a thank you to the U.S. women s soccer team, for example. It hasn t fully tapped into its LinkedIn page and is still exploring ways to make more of its 28,643 followers there. Not that its Glassdoor reviews are all candy and roses, but Enterprise does get a lot of candidates from the site. Not just candidates, actually, but hires. 管理新知 您可能感兴趣的文章 HR微语—管理的“六必谈”和“六必访” 2013-01-14 What’s the Secret to Truly Engaging Employees? 2014-05-29 一直没人来面试，怎么办？

2017-03-17 最近文章 TEST 2018年01月15日 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 因利益冲突，Facebook COO和Twitter CEO退出迪士尼董事会 2018年01月15日 热门文章 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 2017年度职场出差行程调查，出差最多的居然是他们！！

2018年01月12日 员工在自己QQ空间评论HR经理吃屎，可辞退他吗？

2018年01月11日 扫一扫 加微信【已隐去】 关于沙龙 顾问委员 广告推广 隐私安全 联系我们 申请vip会员 支付方式 市场合作或广告投放 电话：【电话已隐去】 邮件：【邮箱已隐去】 在线QQ【已隐去】 VIP会员 企业VIP会员 机构VIP会员 广告刊例 商务合作 Follow HRSalon