The Best Way To Get More Online Followers
What is the first thing that happened once social media gave us the ability to follow other people on sites like LinkedIn, Twitter or Facebook? People started creating strategies to gain more followers. But, the truth is, there's a simple way to get more followers both online and offline. And, it also happens to be the best way. To get more followers, be a great leader. That's it. What gets lost in all the techniques and maneuvers designed to gain more followers is that leadership isn't a numbers game. Leaders don t lead numbers. Leaders lead people. That's true both online and offline. The key to getting more real followers people you can truly motivate, inspire or inform is to be the leader people want to follow. You may not wind up with thousands of followers, but the followers you gain are the ones you most want to walk with on your professional and personal journey. Great leaders make people feel they aren't actually following; they are going somewhere important together. Here are some ideas on being a leader people want to follow: Be true to yourself Happiness is when what you think, what you say, and what you do are in harmony. ~Mahatma Gandhi When you re a leader you re on constant display. Everyone watches what you do and say. What is truly most important to you and therefore your team? Is that the focus of your conversations? Say you claim to value your employees; do you frequently check in to see how they re doing or ask if they need help? The questions you ask and the statements you make on a regular basis signal your real priorities. What gets you fired up? Think about what tends to upset or frustrate you and how it aligns with the direction you set. If you claim you're concerned about quality but you explode when there are schedule delays people soon realize you only pay lip service to quality. What transparent example do you set? If managing up is your priority, for example, your employees will catch on and will manage you the same way. When you hide bad news from others (including your investors or your board), your employees assume managing information is more important than managing operations. When you re a great leader, people don t think about you: They think about the goals, values, and direction you set because the shadow you cast aligns perfectly with those goals and values, and with their own. Take a position Great leaders sometimes feel the need to take a stand not because they seek publicity or notoriety but simply because they have the courage to stand by their convictions. What do you believe in not just privately but publicly? What are your core convictions? Do you hold those convictions because you think you should or because you hope others will admire you for them? If what you believe is unpopular or out of favor, that s okay: You may not gain thousands of followers, but will gain followers who hold the same convictions and in time, together you might just start a movement. Just make sure you also Take a behavioral stand. Great leaders are known not just for what they say but also, more importantly, for what they do. What do you do that sets you apart? Maybe you re the leader known for turning poor performers into great employees. Maybe you re the business owner known for making occasional deliveries so you can check in with customers. Maybe you re the entrepreneur known for personally answering every complaint on social media about your products and services. Great leaders embrace a worthwhile mission and excel at that mission, setting an example to follow for others who also embrace that mission. Be surprisingly accessible Often there s a communication barrier between leaders whether you re an entrepreneur, a politician, an academician, a thought leader and the people they lead. (The more successful you become the bigger that assumed barrier tends to be. Even if you re Richard Branson s biggest fan you probably assume you ll never actually get to speak to him.) Great leaders maintain a real connection with their followers, and that connection is based largely on communication. The more followers you have the harder it is to stay connected. Tough: Leadership is never a one-way street. If you want followers, you must be willing to do what it takes to speak to and, more importantly, listen to the people you lead. Be human, be vulnerable People don t follow icons. They follow people. We all have our faults, weaknesses, and eccentricities. We all make mistakes. So embrace who you are. Show a little of your personal side. Your personality helps others identify you and identify with you. A few personal details can add color and depth to your professional image. For example, I don t take phone calls. I hate them. (Here are the reasons why.) You might think my aversion to phone calls is odd. That s okay. It s who I am. People who will only like a false version of you are not the followers you want. Be the real you: You may have fewer followers, but the ones you do have are the ones you truly want. Think differently and act on those differences. Care The real key to leading people can be found in this quote by Teddy Roosevelt: No one cares about how much you know, until they first know how much you care about them. Talk about targets and goals and visions all you want. Communicate and engage and connect all you want. People don't really care about what we want them to do until they know how much we care about them. When people truly know you care about them, that s when they start to care about you. And when they know you care, they will listen to you... and follow you and do almost anything for you. That s the mark of a real leader one worthy of being followed What do you think? What do you do to inspire a following? What do you look for in those you follow? 管理新知 您可能感兴趣的文章 HR微语—如何发挥绩效的作用？
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