How Social Media Became Our “Discovery” Channel
互联网时代的到来使得现代人生活方式发生巨大变化，社交媒体充斥着我们的生活：早上你拿出手机看到一篇有趣或者有用的文章或信息，就会不自觉分享给其他人。就是这一方式让我们了解、发现诸多信息并与他人分享，社交媒体已然成为我们的探索与发现的途径。它可能像书一般只是个载体，但正是通过这一载体人们发现信息，从本质上看，它无非是另外一种交流方式，一种高度连接你我的交流生态系统，市场营销、招聘、广告等事情通过社交媒体的应用会起到更好的效果，显然，在如今的社会，若不懂社交媒体商家们该会错过多少机会，也许把社交媒体看做是更有效的传播途径这样对商家们更好，对hr招聘亦如此。
In a recent blog post ( Please Don t Let Me Be Misunderstood: Social Media s Image Problem ) fisher VISTA s Christopher Watkins takes issue with a survey/infographic titled What Content Has The Most Clout. Christopher writes: I find studies like this to be somewhat misleading when it comes to the impact of social media, because while at first glance this data might appear to support the idea that white papers, for example, are far more valuable, effective and influential than are blog posts and other social content, it fails to factor in the extent to which social media is actually HOW buyers found those white papers in the first place I d be willing to bet a great many of those buyers discovered that valuable content VIA social media platforms. I agree with Christopher, particularly as he goes on to note that, There is a certain percentage of the marketing population that wants so desperately to prove that social content is real content, that they fail to realize the importance of social media as a brilliant delivery mechanism. Some of the most important info I have consumed in the past year I found VIA #socialmedia This became crystal clear to me Sunday morning while I was lying in bed reading an article on my iPad that completely mesmerized me and will no doubt have a positive impact on my wellbeing. I discovered the article through a tweet. Then it dawned on me! Some of the most important and enlightening information I have consumed in the past year I have found VIA social media. Primarily Twitter. Social wasn t the content per se, but without social I wouldn t have discovered the content. #SocialMedia might not be the the content, but it s how you discover the content Imagine getting turned on to a great book. Perhaps you learned of it from a TV program, or maybe a magazine article, possibly even a conversation with a friend. And then imagine this book provided you with valuable information perhaps even life-changing information. This is a wonderful thing to have happen. But note, while none of these delivery mechanisms (TV, magazine, friend) were the source of the life-changing information, they were a critical link to the information. The book itself may even serve as a conduit to other important information. All are means of communication. And so is social media. #SocialMedia is fundamentally no different than other means of communication Social media is fundamentally no different than other means of communication it allows us to discover and share information. And I d argue that at no point in human civilization have we enjoyed a more cost-effective and efficient way to communicate and share information. It is particularly important to recognize that none of these delivery mechanisms means of communication are random. We assemble our networks, and from them we obtain information. We choose what books and magazines to read, what TV and radio programs to tune into, what organizations and clubs to belong to, who our friends are, and who we want in our social media networks. And we choose to what extent we want to consume and share information. #SocialMedia is part of a highly interlinked communication ecosystem Social media is part of a highly interlinked communication ecosystem. Viewing social media as something independent or unto itself is incorrect and for marketers a huge mistake. That s why Christopher s critique of the survey that asked marketers what they valued more social or whitepapers/blogs was spot on. It s a meaningless question. Many marketers will say, we don t have a social media budget or we re just not convinced of social media s ROI. While I get the need for marketers to categorize activities into neatly organized buckets of PR, direct marketing, advertising, content creation, trade shows, social, etc., doing so without any understanding of the interrelationships amongst these activities leads to bad decision-making and missed opportunities. Marketers will be better served when they stop viewing social media in a vacuum and start viewing it as a valuable transmission tool and a darn good one at that. 来源 ： http://www.hrmarketer.com/blog/2015/02/how-social-media-became-our-discovery-channel/ 管理新知 您可能感兴趣的文章 Strategic Resolve 2011-07-13 How to Avoid America’s Biggest Hiring Mistake 2012-11-08 How Prioritization Can Maximize HR’s Business Impact, Part 1 of 2 2012-03-28 最近文章 TEST 2018年01月15日 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？
2018年01月15日 阿里为什么不去清华招人？
2018年01月15日 因利益冲突，Facebook COO和Twitter CEO退出迪士尼董事会 2018年01月15日 热门文章 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？
2018年01月15日 阿里为什么不去清华招人？
2018年01月15日 2017年度职场出差行程调查，出差最多的居然是他们！！
2018年01月12日 员工在自己QQ空间评论HR经理吃屎，可辞退他吗？
2018年01月11日 扫一扫 加微信【已隐去】 关于沙龙 顾问委员 广告推广 隐私安全 联系我们 申请vip会员 支付方式 市场合作或广告投放 电话：【电话已隐去】 邮件：【邮箱已隐去】 在线QQ【已隐去】 VIP会员 企业VIP会员 机构VIP会员 广告刊例 商务合作 Follow HRSalon